B2B sellers have great potential for organic growth through application of Revenue Management principles. However, with typical B2B scenario being characterized by such things as - a formalized decision process in buying, transaction value forming a substantial portion of seller’s revenue, a relatively small customer-holding, product cost, quality and consistent delivery performance being crucial, it requires the aid of a technology application to effectively apply Revenue Management principles and to realize the latent potential for organic growth.
Operations-Centric Revenue Management relies on a unique multi-disciplinary approach to achieving consistent revenue growth. This is achieved through managing operational recourse decisions in sales and operations with the aid of system driven processes, a suite of optimization models, decision support functionalities and oversight by human analysts.